Home furnishings retailers must create strategies for driving traffic to their physical stores as a critical component of their overall business strategy. While online shopping is gaining popularity, many customers still prefer to see and touch products in person before purchasing. In this blog post, we’ll explore ways home furnishings
Are you aware of your surroundings? In tune with movements, trends, and fads? Understanding of the dynamic shift of generational mindsets? Giving back in big ways? Sharing your commitment to good? Consumers practically demand brands to share a deep compassion for the community they serve. In a world of increasing
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
How Strong Leadership Drives Performance, Culture, and Consistency Traffic patterns fluctuate, customer expectations continue to evolve, and competition remains strong
As we turn the page toward 2026, California employers, including home furnishings retailers, are once again preparing for a fresh
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
Many retail buying journeys begin online through research, browsing, comparison, or early product discovery. Shoppers expect digital guidance before they
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
