What if you’re sitting on one of your store’s most valuable marketing assets—and not using it? If you’re like most furniture retailers, your POS system holds a goldmine of customer data. But it’s probably being used for little more than tracking inventory or printing receipts. Meanwhile, your marketing team is
The Home Furnishings Association’s Government Relations Action Team recently convened in Washington, DC, for its 2026 DC Fly-In, bringing the
The Home Furnishings Association’s Trailblazer Award recognizes individuals whose careers have shaped the home furnishings industry through innovation, leadership, and
How Furniture Retailers Can Thrive in the Agentic Era The digital landscape for home furnishings is shifting beneath our feet,
Understanding Your True Landed Cost: How Tariff Layers Are Reshaping Your Home Furnishings Business The trade environment for home furnishings
The furniture industry has had a brutal few years. COVID-19 froze factories, snarled ports, and exposed the fragility of single-source
Inventory Management Transformation: The New Retail Back End Behind every great customer experience is an operation that runs smoothly. Join Peter Theran, HFA CEO, for
How Visible Is Your Store in AI? What are AI search tools saying about your store, and are they saying anything at all? In
MEMBER-ONLY DISCUSSION: Back-End Operations Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
