What if you’re sitting on one of your store’s most valuable marketing assets—and not using it? If you’re like most furniture retailers, your POS system holds a goldmine of customer data. But it’s probably being used for little more than tracking inventory or printing receipts. Meanwhile, your marketing team is
Turning Store Insights into Smarter Decisions In retail, instinct has long guided decision-making: what to stock, when to advertise, and
It’s been a busy week on the tariff front, and this is HFA’s third advocacy update for home furnishings retailers
How AI is reshaping consumer behavior, redefining the modern retail journey The home goods shoppers no longer discover products the
Furniture shopping has evolved into a fluid, hybrid experience. Today’s consumers move seamlessly between online browsing and in-store visits, gathering
The Home Furnishings Association’s Trailblazer Award recognizes individuals whose careers have shaped the home furnishings industry through innovation, leadership, and
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
