If you’re in furniture retail or manufacturing, chances are you’re sitting on an incredibly valuable marketing asset — and don’t even know it. I’m talking about 3D product data. These are the CAD files, renderings, and digital models that most manufacturers create during product development — not for marketing, but
It’s 9:47 on a Tuesday night. The kids are finally asleep, and a woman who sat on your sofa last
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
Following the Supreme Court’s February 2026 ruling striking down IEEPA tariffs, a significant refund opportunity remains available to home furnishings
In the recruitment and executive search world, we often hear requests for the “Purple Squirrel,” that so-called mythical candidate who
Running a successful home furnishings business takes more than offering great products and excellent customer service. Retailers must also recruit
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
