In home furnishings, the customer experience doesn’t end at the point of sale; it often begins there. Delivery, communication, scheduling, and service interactions all shape how customers feel about the brands they buy from. Recognizing a company that has helped retailers transform this critical stage of the journey, the Home
The Home Furnishings Association’s Trailblazer Award recognizes individuals whose careers have shaped the home furnishings industry through innovation, leadership, and long-standing commitment. The honor is reserved for professionals with industry impact—leaders who continually adapt, inspire others, and leave the industry stronger than they found it. In 2026, that distinction goes
The team at RC Willey thought the best way to honor their president, Jeff Child, and host the awarding of the HFA Trailblazer of the Year award was to bring team members from around the company to an event at their headquarters in Salt Lake City. It is no wonder.
Show Me St. Louis is a mid-morning television show capturing the pulse of the city. On a recent episode, Mueller Furniture was highlighted as HFA’s Retailer of the Year (under 50 employees), showcasing their values and dedication to the community. With a legacy dating back to 1927, Mueller Furniture’s current
Discover what sets Raymour & Flanigan apart as the leading furniture retailer in the northeast United States. From receiving awards to being named the 2024 Home Furnishings Association’s Retailer of the Year, find out why they were honored and what makes them stand out. On March 18th, the Home Furnishings
You Can’t Do Business Like That In my travels as HFA’s CEO, I have been blessed to see many different ways to sell home furnishings. I have always said you could give separate store owners the same store footprint and the same product lines and you would end up with
In today’s digital-first shopping environment, your product images are doing far more than just “showing” a sofa or dining table;
The G.R.O.W. Sales Coaching Model Part 2 There is nothing more valuable to ANY business than its people. And yet,
Why Data-Driven Sourcing Is Becoming Non-Negotiable On April 2, 2025, President Trump announced sweeping new import tariffs that immediately reshaped
Global trade policy continues to shift rapidly, and for home furnishings retailers, those changes can have immediate consequences for costs,
Walk into most furniture or mattress stores, and you’ll see beautiful merchandising, strong sales teams, and aggressive promotional signage. But
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
