And how can retailers convert them into customers? Home furnishings retailers are looking for new ways to attract and acquire the Millennial shopper. Most Millennials are educated consumers because they use the technology in their hands (the internet and social media) to learn more about products and services before they
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many
Furniture merchants spend heavily to bring shoppers into stores and onto their websites. They invest in search, promotions, social media,
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2027 HFA Pillar Awards.
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
The competition for talent, from sales floor to delivery to leadership, keeps intensifying, and the retailers winning it are thinking beyond compensation. Join the Home
