National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined forces with the American Home Furnishings Alliance to raise awareness of common household furniture-related hazards and share practical safety information with consumers. This nationwide campaign brings together retailers, manufacturers, importers,
Furniture merchants spend heavily to bring shoppers into stores and onto their websites. They invest in search, promotions, social media,
She stopped in front of the living room vignette the way shoppers do when something feels right. Hand on the
It’s 9:47 on a Tuesday night. The kids are finally asleep, and a woman who sat on your sofa last
The Home Furnishings Association is pleased to announce an important new chapter for the Retail Home Furnishings Foundation (RHFF), the
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
