The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2027 HFA Pillar Awards. These annual honors spotlight the individuals and companies driving innovation, leadership, and positive change across the home furnishings industry. From October 1 through October 31, 2026, HFA invites retailers, manufacturers,
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
A sweeping Russia sanctions law signed just last month (The Graham Act) is now largely on hold, and the details
Most retailers understand the fundamentals of visual merchandising. They know how to build a vignette, create a focal point, and
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
