Home furnishing businesses like yours are taking the plunge into ecommerce every day by setting up simple online shops. If you’ve decided to push into online retail, too, then figuring out how best to accept online payments will likely be a big piece of the puzzle. Yes, selling a brick-and-mortar
Most retailers understand the fundamentals of visual merchandising. They know how to build a vignette, create a focal point, and
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many
The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2027 HFA Pillar Awards.
How to structure rewards that align with measurable outcomes — from sales to delivery accuracy to customer satisfaction. When you’re
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
