Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their preferences, respect their time, and offer experiences that feel relevant and helpful. At the same time, shoppers are more protective of their privacy than ever. They are quick to sense
Shopping for furniture online can be an exciting yet challenging experience. While the convenience and variety offered by digital storefronts are unparalleled, many shoppers find themselves grappling with certain obstacles. In this blog, we’ll delve into the five biggest pain points that consumers commonly encounter when purchasing furniture online, shedding
Many home furnishings retailers are closely watching the possibility of tariff refunds following recent court rulings on IEEPA tariffs. For
The U.S. Supreme Court has struck down a significant portion of the administration’s previous tariff measures, marking an important moment
Walk into most furniture or mattress stores, and you’ll see beautiful merchandising, strong sales teams, and aggressive promotional signage. But
A recent court order could make it easier for importers to recover certain IEEPA tariff payments. On March 27, 2026,
As the furniture industry evolves and competition increases, we must ensure our sales associates and managers are consistently trained to
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
