Like everyone else, I can’t wait for the end of this restricted pandemic life of ours. Indeed, there are going to be work-at-home aspects of this current situation that will stay with us. We are working with that reality at HFA right now. There are customer buying habits that
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
November 20, 2026 – Carmichael, CA – The Home Furnishings Association (HFA) is excited to announce its 2026 Slate of
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
More important, what should they do? At a peer group meeting of eight successful construction industry CEOs years ago, the
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
