Home Furnishings Retailers are always looking for new and innovative ways to drive website traffic and boost sales. Both organic and paid advertising strategies play vital roles in achieving these goals, but mastering how to effectively utilize both can be challenging. This guide will explore key insights shared by industry
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
For decades, home furnishings retail has relied on a familiar merchandising formula: create a beautiful room, put the furniture in
In the recruitment and executive search world, we often hear requests for the “Purple Squirrel,” that so-called mythical candidate who
Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers,
The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2027 HFA Pillar Awards.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
