Visual Merchandising That Saves Time and Increases Sales on Your Website HFA member Hoot Judkins is the Bay Area’s largest wood furniture store and serves the entire United States with less than 50 employees. The third-generation family-owned and operated business carries an extensive array of wood furniture made in the
November 20, 2026 – Carmichael, CA – The Home Furnishings Association (HFA) is excited to announce its 2026 Slate of
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even
More important, what should they do? At a peer group meeting of eight successful construction industry CEOs years ago, the
The start of the new year brings important updates on trade policy that directly affect the home furnishings industry. As
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
