The Home Furnishings Association invites the industry to join us at High Point Market for a special celebration honoring the 2026 HFA Pillar Award Winners. During this gathering, HFA will formally present the 2026 Partner of the Year Award to Package.ai and the 2026 Trailblazer Award to Bill Barton, CEO,
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the 2026 HFA Pillar Awards, recognizing outstanding retailers, leaders, and partners who are shaping the future of the home furnishings industry. Each year, the Pillar Awards honor excellence across leadership, innovation,
After struggling to achieve its vision of placing the customer at the heart of its operations with its current delivery management solution, the Dufresne Spencer Group (DSG) switched to Package.ai. Its customer satisfaction interactions have transformed, resulting in impressive operational efficiencies and cost savings. Just three months after Ashley Furniture
Consumer expectations have changed dramatically in recent years. While basics like the quality of service, product, and pricing were always essential, customers today use much broader benchmarks to measure their overall shopping experience. They now demand an ‘Amazon experience’ every time they shop, impacting all retailers, brick and mortar and
Changing patterns of consumer behavior means furniture retailers now, more than ever, need to focus on engaging more deeply with their customers to build loyalty, drive in-store and online traffic, and uncover a steady flow of sales and marketing opportunities. New research by Package AI investigates the role of engagement
The Dufresne Group (TDG) achieves an 85% Increase in self-service delivery confirmations with Package.ai’s Conversational AI Platform The implementation of a single, unified, two-way customer communications platform has given all departments in TDG full transparency of every customer interaction and helped dramatically enhance customer experience through each stage of the
The start of the new year brings important updates on trade policy that directly affect the home furnishings industry. As
Home furnishings retailers should be paying close attention to a major new trade development out of Washington. On March 11,
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
Retail furniture buying in the United States is undergoing seismic shifts, marked by new technologies, evolving consumer expectations, and changes
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
