HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the 2026 HFA Pillar Awards, recognizing outstanding retailers, leaders, and partners who are shaping the future of the home furnishings industry. Each year, the Pillar Awards honor excellence across leadership, innovation,
After struggling to achieve its vision of placing the customer at the heart of its operations with its current delivery management solution, the Dufresne Spencer Group (DSG) switched to Package.ai. Its customer satisfaction interactions have transformed, resulting in impressive operational efficiencies and cost savings. Just three months after Ashley Furniture
Consumer expectations have changed dramatically in recent years. While basics like the quality of service, product, and pricing were always essential, customers today use much broader benchmarks to measure their overall shopping experience. They now demand an ‘Amazon experience’ every time they shop, impacting all retailers, brick and mortar and
Changing patterns of consumer behavior means furniture retailers now, more than ever, need to focus on engaging more deeply with their customers to build loyalty, drive in-store and online traffic, and uncover a steady flow of sales and marketing opportunities. New research by Package AI investigates the role of engagement
The Dufresne Group (TDG) achieves an 85% Increase in self-service delivery confirmations with Package.ai’s Conversational AI Platform The implementation of a single, unified, two-way customer communications platform has given all departments in TDG full transparency of every customer interaction and helped dramatically enhance customer experience through each stage of the
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
Your Website Isn’t Dead—But It’s Not Where Growth Happens Anymore Let’s start with an uncomfortable truth: you’ve probably spent years
Inventory management plays a big role in customer satisfaction. Inventory management should be designed to monitor product availability, but thanks
More important, what should they do? At a peer group meeting of eight successful construction industry CEOs years ago, the
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
