At a time when economic uncertainty holds consumers back from spending, it’s crucial to offer a shopping experience that drives sales, raises cart size, and builds trust. Today’s buyer is more informed than ever and quick to move on from anything that doesn’t meet expectations. Here are three eCommerce tools
National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
In the recruitment and executive search world, we often hear requests for the “Purple Squirrel,” that so-called mythical candidate who
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many
On September 1, 2026, U.S. Customs and Border Protection (CBP) issued an advance notice of proposed rulemaking (ANPRM), requesting input
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
