In home furnishings, the customer experience doesn’t end at the point of sale; it often begins there. Delivery, communication, scheduling, and service interactions all shape how customers feel about the brands they buy from. Recognizing a company that has helped retailers transform this critical stage of the journey, the Home
Recognizing Excellence and Innovation in the Home Furnishings Industry [Carmichael, CA] – [10/1/25] – The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2026 HFA Pillar Awards (formerly known as the HFA Retailer of the Year Awards). These annual honors spotlight the individuals
The home furnishings industry faces significant challenges rooted in the global trade landscape. As American retailers and importers honor stringent
Furniture retailers do not need more random posting. They need content that earns attention, creates intent, and gives shoppers a
How to spot consultative salespeople who listen, build trust, and follow through — before they ever set foot on your
In furniture retail, delivery damage isn’t just a logistical hiccup—it’s a broken promise. The customer’s excitement turns to disappointment, the
Successful retail businesses understand a powerful, enduring truth: people are the heart of long-term growth. Preparing tomorrow’s leaders isn’t just
The competition for talent, from sales floor to delivery to leadership, keeps intensifying, and the retailers winning it are thinking beyond compensation. Join the Home
Turn social media engagement into in-store visits. In this webinar, discover how to create content that motivates customers to move from scrolling to shopping. Join
MEMBER-ONLY DISCUSSION: Human Resources Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
