In home furnishings, the customer experience doesn’t end at the point of sale; it often begins there. Delivery, communication, scheduling, and service interactions all shape how customers feel about the brands they buy from. Recognizing a company that has helped retailers transform this critical stage of the journey, the Home
Recognizing Excellence and Innovation in the Home Furnishings Industry [Carmichael, CA] – [10/1/25] – The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2026 HFA Pillar Awards (formerly known as the HFA Retailer of the Year Awards). These annual honors spotlight the individuals
The G.R.O.W. Sales Coaching Model Part 2 There is nothing more valuable to ANY business than its people. And yet,
The Home Furnishings Association’s Trailblazer Award recognizes individuals whose careers have shaped the home furnishings industry through innovation, leadership, and
Joining an established furniture retail sales team can feel daunting for a new associate. Walking into a showroom with seasoned
The U.S. Supreme Court has struck down a significant portion of the administration’s previous tariff measures, marking an important moment
As the furniture industry evolves and competition increases, we must ensure our sales associates and managers are consistently trained to
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: eCommerce Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business dynamics.
