Afraid to invest in new technology? To stay relevant in this digital age, it’s vital for furniture stores to choose a tech solution with proven ROI to improve the online shopping experience and attract new furniture customers. More than 40 percent of furniture store owners admit they need a new
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
“Every business owner has an exit strategy—even if they haven’t planned one.” For many private and family-owned businesses, daily operations
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined
Elevate customer experience and boost sales with strategic remerchandising techniques Remerchandising your sales floor after market isn’t just about rearranging
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
