STAND OUT BY WINNING: Innovation, Personalization, and Trustworthiness. In today’s fast-paced furniture market, where retailers continuously evolve to engage with furniture buyers, it takes more than strong sales offers or a wide product selection to beat the competition. To truly stand out, you need marketing strategies that connect with your
For centuries, retail was a pretty straightforward proposition. Merchants opened stores, and customers came to those brick-and-mortar locations, browsed with the help of a knowledgeable sales associate, and went home with their purchases. While that model is still at the heart of modern merchandising, today, the most successful retailers pair
The Fourth Industrial Revolution Back in the 18th and early 19th centuries was the Industrial Revolution, the transition from manufacturing by hand to machine-based production. But did you know that civilization has experienced more than one industrial revolution? That first industrial revolution was followed by the incorporation of technology in
The Home Furnishings Association’s Trailblazer Award recognizes individuals whose careers have shaped the home furnishings industry through innovation, leadership, and
What Retailers Need to Do Now to Stay Visible, Trusted, and Chosen The best retail sales associate in the world
As the furniture industry evolves and competition increases, we must ensure our sales associates and managers are consistently trained to
Furniture shopping has evolved into a fluid, hybrid experience. Today’s consumers move seamlessly between online browsing and in-store visits, gathering
When the Home Furnishings Association named Room & Board the 2026 HFA Retailer of the Year (50+ Employees), it recognized
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: eCommerce Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business dynamics.
