According to a 2024 survey, 86% of consumers start their research online. This statistic highlights the importance of providing furniture companies with a seamless and engaging digital experience. Shoppers today expect more than just attractive furniture—they want inspiration, customization, and convenience throughout their buying journey. Meeting these expectations isn’t without
We’ve worked with many top 100 furniture retailers, and while each has its own approach, they all share a common goal: creating a memorable customer experience that drives sales. Balancing this with cost control can be challenging, and introducing new tech—especially 3D—can feel daunting. However, when creating a winning game
As eCommerce grows, online merchandising has become a key element in driving both customer engagement and sales. Far more than just displaying products, it’s about presenting them in a way that appeals to your target audience, leveraging personalization, and guiding shoppers seamlessly through the buying journey. Let’s explore how to
STAND OUT BY WINNING: Innovation, Personalization, and Trustworthiness. In today’s fast-paced furniture market, where retailers continuously evolve to engage with furniture buyers, it takes more than strong sales offers or a wide product selection to beat the competition. To truly stand out, you need marketing strategies that connect with your
For centuries, retail was a pretty straightforward proposition. Merchants opened stores, and customers came to those brick-and-mortar locations, browsed with the help of a knowledgeable sales associate, and went home with their purchases. While that model is still at the heart of modern merchandising, today, the most successful retailers pair
The Fourth Industrial Revolution Back in the 18th and early 19th centuries was the Industrial Revolution, the transition from manufacturing by hand to machine-based production. But did you know that civilization has experienced more than one industrial revolution? That first industrial revolution was followed by the incorporation of technology in
It Could Happen To You- Start Protecting Your Business The retail industry faces various cyber threats that can profoundly impact
Starting January 1, 2025, Oregon will launch a statewide mattress recycling program aimed at reducing waste and promoting sustainability. This
Elevate customer experience and boost sales with strategic remerchandising techniques Optimizing your sales floor to reflect post-market purchases in home
According to recent research, 63% of US shoppers leverage eCommerce for furniture purchasing. In the competitive world of eCommerce, especially
The Home Furnishings Association (HFA) is excited to announce its 2025 Slate of Officers and the addition of six new
Generational Consumer Buying Trends for 2025 Our expert panel will delve into the ever-changing landscape of consumer buying habits, focusing on how generational preferences and
Government Affairs Impacting the Home Furnishings Industry in 2025 Stay informed and prepared for 2025 with an exclusive webinar featuring HFA lobbyists as they share
Discover how to ensure your business remains compliant, competitive, and well-informed about the legislative policies shaping the home furnishings industry.
Learn how to optimize your customer journey, integrate technology solutions, and develop a retail model that meets the expectations of
