Here’s what Ron Cooper loves to hear a client say after a PMP sales event: “Ron, I just finished the analysis of my financials, and it cost me nothing to have you here.” “That’s really the bottom line,” says Cooper, vice president for sales and marketing for PMP Sales, a
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
HIGH POINT, N.C. (March 9, 2026) — The Home Furnishings Association (HFA) announced its High Point Market Seminar Series, delivering
In furniture buying today, shoppers are more informed, selective, and skeptical than ever before. They’re not simply buying a sofa
What Home Furnishings Retailers and Importers Need to Know The U.S. Consumer Product Safety Commission (CPSC) is moving forward with
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
