Private Labeling

Blue sofa in a furniture store that has a private label attached. Created by Freepik.com
Home Furnishings Association
Boosting Profitability Through Private Labeling and Exclusive Products

Differentiation is key in today’s competitive home furnishings market. Furniture retailers increasingly turn to private labeling and exclusive product partnerships with manufacturers as strategic tools to stand out, build brand equity, and improve margins. For store owners, general managers, and buyers alike, the opportunity to offer something your competitors can’t

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