In a furniture retail operation, one of the biggest threats to customer trust is not always the product itself. It is what happens after the sale. Retailers invest heavily in merchandising, showroom experience, and conversion. Still, the customer’s lasting impression is often shaped by delivery, service, protection, repairs, and after
When service contracts are presented alongside customer furniture selection, they feel natural and valuable. When they are saved for the checkout counter, they feel like an afterthought. In retail furniture stores, protection plan sales fail not because customers do not see the value, but because the conversation happens too late.
ProtectALL is happy to be an HFA Solution Partner and offer HFA members and their customers a wide range of furniture warranty coverage plans. ProtectALL was founded in 1988 as a specialty bedding sheet producer and has evolved into a leader and innovator in the bedding and product protection plan
Customer expectations in the furniture industry continue to evolve. These days, they compare every brand to big players like Amazon,
“Every business owner has an exit strategy—even if they haven’t planned one.” For many private and family-owned businesses, daily operations
I’ve spent years around retail furniture companies, and I’ve watched a quiet problem sink otherwise healthy businesses: aging inventory. Aging
The Home Furnishings Association (HFA) will welcome retailers to its Retailer Resource Center during Las Vegas Market, offering a dedicated
In an industry defined by change, competition, and evolving consumer expectations, few retailers manage to honor their history while boldly
Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition
Leveling the Playing Field: Tariff Enforcement and the Fight for Fair Competition Join Home Furnishings Association CEO Peter Theran for a discussion with Keith Koenig,
MEMBER-ONLY DISCUSSION: Driving Traffic Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
