The team at RC Willey thought the best way to honor their president, Jeff Child, and host the awarding of the HFA Trailblazer of the Year award was to bring team members from around the company to an event at their headquarters in Salt Lake City. It is no wonder.
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
