The first 100 days is an important milestone for any President, and Joe Biden recently completed his 100th day in office. This period within a four-year term can set the tone for the remainder of the presidency, and President Biden can point to key successes and see some areas for
The first quarter of 2021 has been extremely active on many policy, economic, and industry fronts. In many ways, the HFA Government Relations Action Team (GRAT) had a front-row ‘virtual’ seat to the discussions on Capitol Hill and across the country as policymakers and local leaders continued efforts in the
Retail furniture buying in the United States is undergoing seismic shifts, marked by new technologies, evolving consumer expectations, and changes
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
The G.R.O.W. Sales Coaching Model Part 1 In speaking with hundreds of furniture retailers over the last two years, I
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
