As a furniture or mattress store owner or manager, you know how crucial it is to stay on top of your sales numbers. But simply tracking sales isn’t enough—you need to analyze the data to understand trends, customer preferences, and areas for improvement. Analyzing sales will help you make informed
If you’ve ever watched a great candidate slow down at the finish line, or walk away from what felt like
The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2027 HFA Pillar Awards.
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
It’s 9:47 on a Tuesday night. The kids are finally asleep, and a woman who sat on your sofa last
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
