Closing a sale isn’t always a single interaction. Even with a thorough qualification, matching needs, masterful objection handling, and creating a sense of urgency with a customer, we often still hear, “I need to think about it.” What you do after hearing that dreaded phrase is what makes or breaks
Closing a sale isn’t always a single interaction. Even with a thorough qualification, matching needs, masterful objection handling, and creating a sense of urgency with a customer, we often still hear, “I need to think about it.” What you do after hearing that dreaded phrase is what makes or breaks
Decision-making is a daily responsibility when you are an owner or manager in a home furnishings business. However, not all
Today, every marketing dollar counts, and department heads are held accountable for those dollars, making every decision count. For home
Critical Deadlines Looming: What Retailers Need To Know Right Now A lot is happening on the trade front right now—and
It’s the middle of the day, the showroom is full of customers, and the sofa everyone wants is out of
Friday, October 24 – Monday, October 27, 2025 HFA Retailer Resource Center, 1st Floor, Plaza Suites The Home Furnishings Association
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
