sales management

Smile, business woman and tablet in hotel for online booking, reservation schedule or information update. Digital technology, worker and internet communication with hospitality manager on checkin app
When I Work
Why Sales Managers Are Switching to Self Scheduling

For business owners, change isn’t a seasonal disruption, it’s the daily reality. Customer traffic fluctuates, employee availability shifts, and unexpected challenges can turn even the most carefully crafted schedule upside down. In today’s fast-moving environment, staying competitive means staying flexible. That’s why more organizations are rethinking traditional scheduling models and

Saleswoman helping someone find what they are looking for
Brad Huisken
Customers Tell You How to Close — If You Let Them

In retail home furnishings, many salespeople believe the key to closing more sales is knowing every detail about every product on the floor. Product knowledge matters — but it isn’t your greatest closing tool. Your listening skills are. The best sales professionals understand a simple truth: customers will tell you

Happy smiling executive business team two partners employees giving high five celebrating professional corporate success, leadership or financial work achievement standing in office.
Home Furnishings Association
Building a Successful Mentorship Program for Furniture Sales Associates

Joining an established furniture retail sales team can feel daunting for a new associate. Walking into a showroom with seasoned professionals, well-defined processes, and performance expectations already in motion can be overwhelming. Without the right support, even talented hires may struggle to find their footing. A well-structured mentorship program bridges

shop assistant man invites customers to see furniture products when customers arrive at the store
Lori Friedlander
From Transactional to Consultative: Selling Value in a Price-Driven Furniture Market

In a price-driven retail environment, it’s easy to assume customers won’t spend beyond the lowest advertised price. In furniture retail, that assumption is often the greatest barrier to sales success. The difference between transactional and consultative selling determines whether a retailer competes on margin or competes on value. Two stories

Business, mature manager or training team in office on risk management, financial planning or compliance. Finance department, diversity or people with upskilling to assess sales performance or budget
HFA Sales Academy
Mastering Sales Management in Furniture Retail

How Strong Leadership Drives Performance, Culture, and Consistency Traffic patterns fluctuate, customer expectations continue to evolve, and competition remains strong in retail today. While marketing strategies and product assortments play an important role, long-term profitability is driven by one consistent factor: effective sales management. Sales management is not simply about

Confident lady sales coach leader give flip chart presentation consulting clients teaching employees training team people speaking explaining strategy at marketing workshop concept
Lorri Kelley
Navigating Tough Times: The Power of Sales Coaching

The G.R.O.W. Sales Coaching Model Part 1 In speaking with hundreds of furniture retailers over the last two years, I have heard that everyone is experiencing economic challenges and feeling the same pain at different levels and in different parts of the business. Challenging times increase the need to look

Five people, average age 35, average race caucasian, holding a golden trophy in a furniture store.
Home Furnishings Association
From Star Seller to Store Leader: How to Turn Top Performers into Leaders

Every retail furniture store has that one sales associate—charismatic, confident, and consistently at the top of the leaderboard. Their closing ratio is impressive, their product knowledge is unmatched, and customers often ask for them by name. Naturally, this top performer seems the perfect choice when it’s time to fill a

Evoneer graphic showing AI search
Evoneer
Meet Evoneer: The AI Platform Built for Retailers

Why Generative AI Is Becoming a Must on the Sales Floor Retailers today are surrounded by data, but getting clear answers takes too long. At Evoneer, we’re building a new layer for modern retail work: a unified platform of generative AI copilots that make operations smarter, faster, and more connected.

Millennial man with his hands up in an "X" with an angry look on his face.
Trakwell.AI
The High Cost of Failed Customer Connections

A concerning reality persists in furniture and mattress retail: between 60-80% of furniture shoppers and 30-50% of mattress shoppers walk out without purchasing. This “walk-away rate” translates to approximately $150 million in lost furniture and $30 million in lost mattress sales across the United States daily.  According to a 2023 Consumer

You might also like

More From The HFA

  Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail

Register To Attend

  Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.

Register To Attend