Today’s furniture shoppers bounce between browsing sofas on Instagram at midnight and testing fabric swatches in your showroom on the weekend. They expect this journey to be smooth, regardless of where they interact with your brand, and unified commerce makes that possible. But behind the scenes, many furniture retailers struggle
In today’s digital marketplace, furniture retailers face a critical decision: modernize their online presence or risk falling behind. As consumers increasingly begin their furniture shopping journey online, an outdated eCommerce platform has become a significant liability for retailers who delay migration to more advanced solutions like Shopify or BigCommerce. The
eCommerce success hinges on more than just having an online storefront—it requires a seamless, scalable, and customer-centric platform. The shift to advanced eCommerce platforms is not just a trend; it’s a necessity for businesses aiming to meet evolving consumer expectations. We will explore how platform optimization transforms the customer experience,
During the pandemic, the shift to digital shopping became a lifeline for consumers, marking a significant turning point in the way home furnishings are discovered and bought. While today furniture shoppers once again prefer to shop in stores, they’ve integrated digital aspects into their shopping journey. As furniture retailers invest
The furniture retail landscape is evolving rapidly, breaking down the traditional barriers that once separated B2B (business-to-business) and DTC (direct-to-consumer) operations. As these silos dissolve, a more interconnected ecosystem is emerging. Home furnishings retailers increasingly recognize the value of integrating these channels to create a seamless experience for wholesale buyers,
The Home Furnishings Association (HFA) has announced that Peter Theran will be its next Chief Executive Officer effective September 1,
Independent retailers have always faced complexity. From managing vendor relationships to tracking inventory and delivering a consistent customer experience, the
As the political and economic landscape shifts in 2025, the newly enacted One Big Beautiful Bill Act (OBBBA) draws close
Data was supposed to make decisions easier. So why do your dashboards seem to show you more ways to stay
In the dynamic world of home furnishings retail, effective leadership isn’t just a nice-to-have—it’s critical to success. Whether running a
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
Retailer-to-Retailer Roundtable: Back-End Operations Exclusive for HFA Members Looking for a place to connect with like-minded retailers, share challenges, and
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
