In a world where inspiration is just a scroll away, social influencers are redefining how we design our spaces and choose furniture. Nearly 6 in 10 people planning to buy furniture in the next year admit that influencers play a role in their decisions. And for Millennials, the generation driving
Esquire Advertising discusses how to increase sales for your store by turning your customers into social influencers.
Retailer-focused education will explore AI, marketing, operations, customer experience, tariffs, and business growth The Home Furnishings Association (HFA) will present
Running a successful home furnishings business takes more than offering great products and excellent customer service. Retailers must also recruit
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
Furniture retailers do not need more random posting. They need content that earns attention, creates intent, and gives shoppers a
What if the biggest threat to revenue isn’t the customer who walks away? What if it’s the customer who stays?
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
