How Furniture Retailers Win Online in 2026 Walk into any furniture store today, and you can sense how dramatically the buyer journey has changed. Customers no longer arrive to browse. They arrive informed. They have compared brands, saved inspiration boards, tested products in AR, read reviews, and asked AI for
How to spot consultative salespeople who listen, build trust, and follow through — before they ever set foot on your
Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers,
Retailer-focused education will explore AI, marketing, operations, customer experience, tariffs, and business growth The Home Furnishings Association (HFA) will present
Estate planning isn’t only for the wealthy. In reality, everyone should have a purposeful strategy based on what matters most
Furniture merchants spend heavily to bring shoppers into stores and onto their websites. They invest in search, promotions, social media,
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
