The fire jumped over the highway and went straight up the mountainside, Julian Jeppe said Wednesday, recalling the harrowing experience of living through another natural disaster in Southern California. HFA members Jeppe and his wife, Dru, own Reeds Furniture, which has stores in Agoura Hills and Oxnard. The Woolsey Fire
As of July 22, 2026, furniture retailers face a rapidly changing trade environment with potential implications for product costs, sourcing,
Most furniture store owners spend decades building their businesses, cultivating vendor relationships, earning lenders’ trust, and developing a loyal customer
How Furniture Retailers Can Thrive in the Agentic Era The digital landscape for home furnishings is shifting beneath our feet,
Turning Store Insights into Smarter Decisions In retail, instinct has long guided decision-making: what to stock, when to advertise, and
How independent furniture retailers can turn their website into a real part of how they sell — not just a
Leveling the Playing Field: Tariff Enforcement and the Fight for Fair Competition Join Home Furnishings Association CEO Peter Theran for a discussion with Keith Koenig,
Inventory Management Transformation: The New Retail Back End Behind every great customer experience is an operation that runs smoothly. Join Peter Theran, HFA CEO, for
