Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers still want to sit on the sofa, test the recliner, compare finishes, feel the mattress, and picture how scale works in real life. That is why events, giveaways, and local
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
Furniture merchants spend heavily to bring shoppers into stores and onto their websites. They invest in search, promotions, social media,
Elevate customer experience and boost sales with strategic remerchandising techniques Remerchandising your sales floor after market isn’t just about rearranging
How to structure rewards that align with measurable outcomes — from sales to delivery accuracy to customer satisfaction. When you’re
Retailer-focused education will explore AI, marketing, operations, customer experience, tariffs, and business growth The Home Furnishings Association (HFA) will present
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
