When drafting any marketing strategy, defining a target audience, determining the appropriate messaging, and identifying the right communication channels. There is no longer one channel that reaches everyone, and you can no longer rely on only one message to be shared with all audiences. Deploying a successful social media strategy
The home furnishings industry faces significant challenges rooted in the global trade landscape. As American retailers and importers honor stringent
Running a successful home furnishings business takes more than offering great products and excellent customer service. Retailers must also recruit
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
For decades, home furnishings retail has relied on a familiar merchandising formula: create a beautiful room, put the furniture in
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
