When drafting any marketing strategy, defining a target audience, determining the appropriate messaging, and identifying the right communication channels. There is no longer one channel that reaches everyone, and you can no longer rely on only one message to be shared with all audiences. Deploying a successful social media strategy
Understanding Your True Landed Cost: How Tariff Layers Are Reshaping Your Home Furnishings Business The trade environment for home furnishings
In today’s digital-first shopping environment, your product images are doing far more than just “showing” a sofa or dining table;
Furniture shopping has evolved into a fluid, hybrid experience. Today’s consumers move seamlessly between online browsing and in-store visits, gathering
There is an important update for home furnishings retailers and other importers affected by IEEPA tariffs: the refund process is
A recent court order could make it easier for importers to recover certain IEEPA tariff payments. On March 27, 2026,
How Visible Is Your Store in AI? What are AI search tools saying about your store, and are they saying anything at all? In
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
