Surya Inc wins 2025 HFA Manufacturer of the Year Surya Inc. has been named the Home Furnishings Association’s (HFA) 2025 Manufacturer of the Year, a prestigious honor recognizing excellence in innovation, customer service, and industry leadership. Under the visionary leadership of President Satya Tiwari, Surya has redefined what it means
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
In furniture buying today, shoppers are more informed, selective, and skeptical than ever before. They’re not simply buying a sofa
In retail home furnishings, many salespeople believe the key to closing more sales is knowing every detail about every product
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
