Surya Inc wins 2025 HFA Manufacturer of the Year Surya Inc. has been named the Home Furnishings Association’s (HFA) 2025 Manufacturer of the Year, a prestigious honor recognizing excellence in innovation, customer service, and industry leadership. Under the visionary leadership of President Satya Tiwari, Surya has redefined what it means
How Furniture Retailers Win Online in 2026 Walk into any furniture store today, and you can sense how dramatically the
Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably
In a price-driven retail environment, it’s easy to assume customers won’t spend beyond the lowest advertised price. In furniture retail,
Retail furniture buying in the United States is undergoing seismic shifts, marked by new technologies, evolving consumer expectations, and changes
Many home furnishings retailers are closely watching the possibility of tariff refunds following recent court rulings on IEEPA tariffs. For
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
