A trailblazer is someone who moves ahead of everyone else to carve out a path and enter uncharted territory. In that case, it’s no wonder our judges decided that Howard Haimsohn, 3rd generation owner of Lawrance Furniture in San Diego, deserved the recognition and honor of the HFA 2023 Trailblazer
Elevate customer experience and boost sales with strategic remerchandising techniques Remerchandising your sales floor after market isn’t just about rearranging
November 20, 2026 – Carmichael, CA – The Home Furnishings Association (HFA) is excited to announce its 2026 Slate of
As 2025 winds down, the home furnishings retail industry continues to monitor significant developments around the IEEPA (International Emergency Economic
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to
Your Website Isn’t Dead—But It’s Not Where Growth Happens Anymore Let’s start with an uncomfortable truth: you’ve probably spent years
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
