Have you noticed that you now have to be good at three things? In our case at HFA, like every other business, we have had to create a hybrid business model. COVID world, we now have hybrid gatherings, or in the case of your business, you have a hybrid business
How to structure rewards that align with measurable outcomes — from sales to delivery accuracy to customer satisfaction. When you’re
National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
Retailer-focused education will explore AI, marketing, operations, customer experience, tariffs, and business growth The Home Furnishings Association (HFA) will present
Elevate customer experience and boost sales with strategic remerchandising techniques Remerchandising your sales floor after market isn’t just about rearranging
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
