When service contracts are presented alongside customer furniture selection, they feel natural and valuable. When they are saved for the checkout counter, they feel like an afterthought. In retail furniture stores, protection plan sales fail not because customers do not see the value, but because the conversation happens too late.
You already know this feeling: sales are strong, customers are walking in, and yet somehow your bank account tells a
In furniture retail, most sales are lost to the power of uncertainty, and this uncertainty often centers around affordability and
In home furnishings, the customer experience doesn’t end at the point of sale; it often begins there. Delivery, communication, scheduling,
When the Home Furnishings Association named Stacie Bedford, Chief Creative Officer of Evans’ Heritage Home, the recipient of the 2026
In retail home furnishings, many salespeople believe the key to closing more sales is knowing every detail about every product
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
