When service contracts are presented alongside customer furniture selection, they feel natural and valuable. When they are saved for the checkout counter, they feel like an afterthought. In retail furniture stores, protection plan sales fail not because customers do not see the value, but because the conversation happens too late.
Elevate customer experience and boost sales with strategic remerchandising techniques Remerchandising your sales floor after market isn’t just about rearranging
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined
She stopped in front of the living room vignette the way shoppers do when something feels right. Hand on the
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
