Why Cart Abandonment Might Be Happening and How to Fix It It’s time to meet with the web and marketing team, and you’re faced with the same awful question. It’s positive that you don’t want to know the answer, but you ask it anyway: “How many abandoned checkouts this week?”
Let’s assume that you took some steps to get the right traffic to your website. You focused on SEO, served great ads, and targeted the right people – now what? The real challenge—and opportunity—lies in engaging visitors and purchase conversion into customers. Having an “okay” website isn’t good enough for
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
In furniture buying today, shoppers are more informed, selective, and skeptical than ever before. They’re not simply buying a sofa
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
