Why Cart Abandonment Might Be Happening and How to Fix It It’s time to meet with the web and marketing team, and you’re faced with the same awful question. It’s positive that you don’t want to know the answer, but you ask it anyway: “How many abandoned checkouts this week?”
Let’s assume that you took some steps to get the right traffic to your website. You focused on SEO, served great ads, and targeted the right people – now what? The real challenge—and opportunity—lies in engaging visitors and purchase conversion into customers. Having an “okay” website isn’t good enough for
Harnessing the Power of AI and Transforming Your SEO, Marketing Strategies, and Retail Advertising In the rapidly evolving world of
At 8 a.m., Sarah opens Instagram, coffee in hand. Two hours later, she has ten screenshots saved and a plan
You haven’t missed anything — and we’re still watching closely for you. While there have been no new developments since
Retail marketing in 2025 and beyond will be defined by a simple truth: brands that fail to align with evolving
Your website’s getting clicks, but are you getting customers? Clicks are nice, but conversions pay the bills. Here’s how to turn
Developing Tomorrow’s Leaders Today The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
Navigating Leadership in a Family Business Stepping into greater responsibility within a family business comes with unique opportunities—and its own set of challenges. From
The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
MEMBER-ONLY DISCUSSION: Family Business Dynamics Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family
