It’s 9:47 on a Tuesday night. The kids are finally asleep, and a woman who sat on your sofa last Saturday opens your website to look at it again. She remembers how the cushion gave just enough. She wants to see whether the fabric she touched comes in something that
Kasper Fopp with WonderSign will show you how to increase your close rate without investing much money. Learn the three steps to improve your omnichannel experience and make your business more successful.
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
How to spot consultative salespeople who listen, build trust, and follow through — before they ever set foot on your
The Home Furnishings Association is pleased to announce an important new chapter for the Retail Home Furnishings Foundation (RHFF), the
Furniture retailers do not need more random posting. They need content that earns attention, creates intent, and gives shoppers a
How to structure rewards that align with measurable outcomes — from sales to delivery accuracy to customer satisfaction. When you’re
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
