Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even step into your showroom. The good news? With the right digital marketing channels, you can quickly turn those clicks into customers. After working with furniture retailers across the country, Dovr
I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads to “lowest price in town” banners. But none of those tactics builds lasting trust anymore. The stores winning today treat their brand like a media company and take content marketing
Home furnishings retailers must leverage multiple online platforms to effectively reach and engage their target audience. With consumers turning to visual inspiration, social interaction, and search-driven purchasing decisions, selecting the right marketing channels is crucial for success. Digital marketing platforms like Instagram, Pinterest, Facebook, Google Ads, Houzz, YouTube, and email
Has your social media presence become stale? Are you looking for new ways to engage your audience? Social media platforms are rapidly changing and evolving how users engage and communicate. Let’s take a look at how you can reignite your social media audience presence across different platforms. Instagram Tell Stories:
Elevate customer experience and boost sales with strategic remerchandising techniques Remerchandising your sales floor after market isn’t just about rearranging
Retail furniture buying in the United States is undergoing seismic shifts, marked by new technologies, evolving consumer expectations, and changes
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to
What Home Furnishings Retailers and Importers Need to Know The U.S. Consumer Product Safety Commission (CPSC) is moving forward with
What Smart Retailers Are Doing About It Consumers across the country are suing retailers over ADA website accessibility. Avoid becoming
Selling Like a Million-Dollar Writer What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
