[bsa-protech-form] How to Acquire & Nurture High-Quality Traffic

As a furniture retailer or retail brand, you might be reluctant to run paid searches for your business because it may seem to competitive, too complicated or even too expensive. But with the proper paid online search strategy in place, you’ll be able to build out your brand against generic online search campaigns, use re-targeting techniques to nurture potential customers and optimize your search campaigns to acquire high-quality traffic. Join CPC Strategy’s Senior Retail Search manager, Lewis Brannon, as he dives into these advanced paid search strategies that will push profitable high-quality traffic to your home furnishings business.

Reimagining the Customer Journey

Retail is increasingly competitive, and the role of customer data is becoming progressively important to the point it’s generally accepted as crucial for retail success. Nearly all retailers agree that capturing and utilizing customer data allows you to target your customers better. New technologies that employ Artificial Intelligence to make customer data actionable are fueling a metamorphosis in the customer’s shopping journey. See how these technologies deliver inspiration and assistance throughout the journey and cross the digital divide from online to in-store.

In 2015, Laura founded Shoptelligence, a style discovery platform that uses proprietary AI models to translate basic product data into an interactive, style-based experience for shoppers in any channel. Home furnishings and apparel retailers leverage Shoptelligence to increase shopper engagement and average order value, reaping measurable benefits while delighting shoppers. Laura’s goal is to transform shopping by bridging inspiration with shopping, melding physical with digital and helping retailers surprise and delight shoppers, individually.

CLEARING THE CONFUSION: Your Guide to Creating the Right Digital Marketing Budget

One of the biggest challenges retailers face is knowing just how much they should allocate for digital marketing. In this webinar, Ken Widger will walk you through how the marketing landscape for retailers has changed over the last 5 years and how successfully navigating these changes is critical to your business. You’ll easily learn how to find the right budget range for your digital investment, along with the best practices for using that budget to achieve great results.

Ken Widger, Digital Marketing Program Manager for MicroD.
MicroD offers a full service of online solutions for the Home Furnishings Industry.

How to Align your Technology to Meet Customer Expectations

With today’s ever-changing retail landscape it is mission-critical to evaluate technologies and leading-edge innovations to consider, plan and implement a digital commerce strategy. In this session, we will start by examining emerging technology trends to keep in mind as you assess your technology and innovation stack, where to invest next and steps to take along the way to ensure success.

Terri brings over 20 years of experience to FitForCommerce building integrated omnichannel customer experiences for major retailers. With a unique background in digital commerce as well as brick and mortar stores, Terri works with clients to build customer-centric solutions across customer experience, process and operations and technology.One of the leading retail management systems for furniture retailers, STORIS has been dedicated to serving furniture retailers for over 30 years. Their goal is to deliver fully integrated furniture software solutions that make daily activities more efficient, provide strategic insights, improve staff productivity, save valuable time and enable retailers to concentrate on growth.

Why Your Store Should Be Texting Customers in 2018

The way that consumers communicate is different. No longer will phone and email be a sufficient way to maintain contact and interact with your customers. Today’s consumer is much more comfortable communicating via text or other messaging apps. Businesses that aren’t catering to these differing communication preferences could be left behind.

In this webinar, we will discuss how using messaging to augment your selling process will significantly boost your Customer Satisfaction (CSAT) scores, while vastly improving your retention. We’ll also give you tips and tricks for implementing a messaging strategy that works best for your business.

Key Objectives:

• Gain an understanding of today’s communication landscape
• How messaging can improve CSAT scores and retention
• Tips & tricks for implementing an effective messaging strategy

YouTube Advertising: How to Nail It. How to Scale It

Did you know there are more than 66,000 Google Searches every second in the world? That’s a whole lot. But do you have any idea how many YouTube Videos are watched every second? Even more. 74,000. Join us to learn how to localize and customize YouTube videos for your store.
What you will learn:
● Discover how video, in particular, YouTube has immersed itself in the retail world.
● Get tips for using video to drive home goods sales.
● Hear direct ways YouTube will impact how you conduct business this year.

Tim McLain has been with Netsertive, a marketing technology company, for 6 years. A frequent speaker at national events, Tim leads segment marketing initiatives that empower brands, publishers, buying groups, and SMBs to better compete in today’s click to brick marketplace by leveraging the power of online advertising.

3 Vital Strategies to Boost Your Digital Marketing

Digital marketing is a must in today’s retail environment and customer engagement becomes even more challenging. In this webinar, you’ll learn essential strategies to ensure you’re digitally targeting your ideal customer and using the most effective ways to communicate your brand messaging to increase store traffic.

Isaac Knorr & Kurt Strasser, Knorr Marketing

15 Must-Know Website Design Trends

Did you know the typical attention span is seven seconds? Timing is everything. In seven seconds, shoppers decide if your site is worthy of their attention and their dollars. Your site should measure up to the extreme expectations of design and function demanded by today’s digital consumers. Find out what you can do to entice visitors by using the latest web design practices and see live examples.

Local SEO for Retailers- Part 1

As a retailer in today’s market, you should understand the essential tools needed to drive more in-store sales. With Amazon and Wayfair offering so much online, you must focus on your local presence to set yourself apart from these ecommerce giants. The Answer: Local Search Engine Optimization (SEO).

Join MicroD’s Digital Marketing guru Josh Astete and conversion optimization wizard Ken Widger, as they provide actionable insight into Local SEO and tips for gaining an edge on your competition.

Why you should watch:
– Get an understanding of how Local SEO works
– Learn how to configure your website for Local SEO best practices
– See retailer examples
– Ask questions specific to your business

Ken Widger, Digital marketing Program Manager, MicroD
Josh Astete, Vice President, Digital Marketing, MicroD

Local SEO for Retailers- Part 2

As a follow-up to our first webinar on the basics of “Local SEO for Retailers”, MicroD is continuing the conversation in Part 2, with a deeper dive into how retailers can create successful link channels, setup valid citations, and collect customer store reviews. MicroD’s Conversion Optimization wizard Ken Widger is back to help you understand this topic and provide actionable insight into Local SEO and tips for gaining an edge on your competition.

Why you should watch:
– Get the specifics on Local SEO links, citations, and reviews
– Learn how to configure your website for Local SEO best practices
– See retailer examples
– Ask questions specific to your business

Ken Widger, Digital marketing Program Manager, MicroD
Josh Astete, Vice President, Digital Marketing, MicroD

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