DATE
July 28 – 31, 2024
LOCATION
HFA Resource Center, Showroom B1050
The Home Furnishings Association’s Resource Center is located at #B1050 and is filled with opportunities to learn how to grow your business, for HFA members and non-members alike. Drop in for a cup of coffee, or snacks, and meet with our Showroom Exhibitors, who are experts in their field ready to help solve your pain points and offer discounts and specials to HFA members, like member-only Synchrony consumer financing rates and more! Network with like-minded peers, and enjoy a variety of seminars that cover the most important aspects of being a competitive retailer in today’s market.
HFA RESOURCE CENTER HOURS
Sat. 7/27
Showroom Open 11:00am – 5:00pm
Coffee 8:00am – 11:00am
Sun. 7/28 – Tues. 7/30
Showroom Open 8:00am – 5:00pm
Coffee 8:00am – 4:00pm
Breakfast 8:00am – 10:00am
Wed. 7/31
Showroom Open 9:00am – 12:00pm
Coffee 9:00am – 11:00am
Thurs. 8/1 CLOSED
Free Seminars
Full List Of SEMINARs To Come!
HFA MARKET SEMINAR SERIES
Our showroom is filled with opportunities to learn how to grow your business. Meet us at the HFA Resource Center and enjoy a variety of seminars that cover the most important aspects of being a competitive retailer in today’s market.
Click on each day below to see each daily list of seminars you won’t want to miss!
Sunday, July 28
9:30 am – 10:30 am Add to Calendar
The Power of AI in Furniture Sales Ryan Blumenthal, Clientbook
Discover how implementing AI in your furniture store’s sales process can be easier than you think. Gain valuable insights into how AI can enhance your sales process and explore ways to seamlessly incorporate it into your business to drive traffic and increase sales.
11:00 am – 12:00 pm Add to Calendar
HFA Sales Academy Workshop: Turning Salespeople into Superstars Rob Ball, HFA Sales Academy
As a retail leader, it is important to have a sales team that is knowledgeable, motivated, and driven. In this interactive session, you will learn methods and strategies for motivating sales reps to exceed expectations while providing them with feedback and tips for continued growth. With these tactics in practice, you’ll have a well-motivated team driving customers toward higher conversation rates.
1:00 pm – 2:00 pm Add to Calendar
The Best Furniture Buyers Do These Five Things Dan Jablons, The Retail Smart Guys
Buying for furniture retail takes work. There is a lot to analyze, a lot to watch, and a lot to do! In this informative seminar, Dan Jablons of Retail Smart Guys will reveal what the best buyers in the industry do to improve sales, create more cash, grab market share, and increase profitability.
2:30 pm – 3:30 pm Add to Calendar
Architecting a Brand: An Innovative Road Map Rob Edgerly, American Homestead Furniture
Branding is a cornerstone in developing and maintaining a successful business. Effective branding paints a clear picture of who you are for the customer. Today, more than ever, we are bombarded with apps, links, and new ways to market products and services. It can be overwhelming! Join us for an engaging session to boost your confidence and equip you with the tool kit to build successful brands and marketing strategies.
4:00 pm – 5:00 pm Add to Calendar
The Speed to Lead Race: Lead Conversion and Customer Loyalty Strategies Isaac Hernandez, Podium
Don’t miss out on potential customers – 98% go with the first business to respond! Learn how to transform your business with lead consolidation, quick conversions, and some loyalty strategies to keep customers coming back. We will share best practices, customer stories, and actionable insights you can apply to your business.
The Power of AI in Furniture Sales Ryan Blumenthal, Clientbook
Discover how implementing AI in your furniture store’s sales process can be easier than you think. Gain valuable insights into how AI can enhance your sales process and explore ways to seamlessly incorporate it into your business to drive traffic and increase sales.
11:00 am – 12:00 pm Add to Calendar
HFA Sales Academy Workshop: Turning Salespeople into Superstars Rob Ball, HFA Sales Academy
As a retail leader, it is important to have a sales team that is knowledgeable, motivated, and driven. In this interactive session, you will learn methods and strategies for motivating sales reps to exceed expectations while providing them with feedback and tips for continued growth. With these tactics in practice, you’ll have a well-motivated team driving customers toward higher conversation rates.
1:00 pm – 2:00 pm Add to Calendar
The Best Furniture Buyers Do These Five Things Dan Jablons, The Retail Smart Guys
Buying for furniture retail takes work. There is a lot to analyze, a lot to watch, and a lot to do! In this informative seminar, Dan Jablons of Retail Smart Guys will reveal what the best buyers in the industry do to improve sales, create more cash, grab market share, and increase profitability.
2:30 pm – 3:30 pm Add to Calendar
Architecting a Brand: An Innovative Road Map Rob Edgerly, American Homestead Furniture
Branding is a cornerstone in developing and maintaining a successful business. Effective branding paints a clear picture of who you are for the customer. Today, more than ever, we are bombarded with apps, links, and new ways to market products and services. It can be overwhelming! Join us for an engaging session to boost your confidence and equip you with the tool kit to build successful brands and marketing strategies.
4:00 pm – 5:00 pm Add to Calendar
The Speed to Lead Race: Lead Conversion and Customer Loyalty Strategies Isaac Hernandez, Podium
Don’t miss out on potential customers – 98% go with the first business to respond! Learn how to transform your business with lead consolidation, quick conversions, and some loyalty strategies to keep customers coming back. We will share best practices, customer stories, and actionable insights you can apply to your business.
Monday, July 29
9:00 am – 10:00 am Add to Calendar
Mastering Sales Excellence in Furniture Retail
Russ Reynolds, FormPiper
Learn how to train your sales team to effectively engage with potential customers, handle objections, and take advantage of upselling opportunities. By refining your sales processes, improving customer satisfaction, and achieving extraordinary success in the competitive furniture industry, you will discover powerful strategies for increasing sales and driving revenue growth.
10:30 am – 11:30 am Add to Calendar
Insider Sales Strategies from Leading Furniture Retailers
David McMahon, PerformNOW
Unlock the secrets of proven sales strategies in furniture retail with David McMahon, PerformNOW, who runs eight furniture performance groups and consults with stores worldwide. You’ll learn actionable insights to drive growth from successful furniture stores of all sizes.
1:00 pm – 2:00 pm Add to Calendar
Brandfluence: Leveraging Branding for Revenue Growth
Taylor Shanklin, Barlele
This insightful seminar explores the dynamic interplay between robust branding strategies and sustainable revenue generation. Learn how crafting a compelling brand identity enhances market presence and drives long-term financial stability. Join us as we uncover key strategies for leveraging branding to cultivate enduring revenue streams and ensure business resilience.
2:30 pm – 3:30 pm Add to Calendar
How to Use AI in Your Advertising & Marketing
Darrell Dahlberg, Orbit Interactive
Discover how AI can revolutionize your advertising strategies, reduce costs, and drive fresh traffic to your furniture store. Join us for an insightful seminar where we’ll delve into practical applications, success stories, and the latest AI tools to supercharge your marketing efforts. Don’t miss this opportunity to stay ahead in the competitive world of furniture retail!
4:00 pm – 5:00 pm Add to Calendar
Uncover Customer Insights to Fuel Business Growth
Jonathan Schulman, Medallia
What if you could read your customers’ minds to find out what they think of your store and the service you offer? We’ll dive deeply into new metrics businesses use to gaze deep into the crystal ball and gain the insights you need to move the needle. You’ll learn how to make data-driven decisions to drive growth and enhance customer satisfaction.
Tuesday, July 30
9:00 am – 10:00 am Add to Calendar
Maximizing Your Media Plan During Election Season
Chip West, Vericast
Get ready for the upcoming political election frenzy! With advertising spending on US elections expected to reach $16B this year, home furnishings retailers must strategize to maintain their market share. Learn how to navigate consumer shopping behaviors during this turbulent time and optimize your media plan to reach furniture customers effectively. Join us for valuable insights on connecting with today’s in-market consumers.
10:30 am – 11:30 am Add to Calendar
Harnessing AI: The Retailer’s Guide to Smarter Workflows and Boosted Productivity
Jake Meyer, Pistachio
Discover practical ways AI can enhance your work and streamline tasks. Embrace AI as a tool to eliminate tedious job functions and focus on what you truly enjoy. Find out how retailers and designers can leverage AI for a more efficient workflow and better productivity.
1:00 pm – 2:00 pm Add to Calendar
Digital Market Focus Points with Google Business Profile
Joshua Rivera, SEO Company Santa Monica
Learn how optimizing Google Business Profile (GBP) elevates visibility and trust with accurate business information. Discover strategies to engage local audiences through GBP’s features like posts, photos, and reviews, fostering loyalty and brand advocacy. Dive deep into leveraging GBP’s insights for refining SEO strategies, leading to higher rankings and organic traffic. Explore social media and email marketing integration for a cohesive brand experience, driving conversions and revenue.
2:30 pm – 3:30 pm Add to Calendar
Understanding The Shopping Patterns of the Credit-Challenged Customer
Rob Brown, Snap Finance
New research looks closely at furniture shoppers facing credit challenges, examining how their behaviors and needs differ from those with good credit. Gain insights into their furniture shopping journey and understand their priorities when selecting where and what to purchase. Lastly, discover how to equip your business with the right tools and approach to effectively meet the needs of this valuable consumer group.
4:00 pm – 5:00 pm Add to Calendar
Sustainable Slumber: Elevating Engagement and Sales with Organic Mattresses
Barry Cik, Naturepedic.com
This seminar delves into effective strategies for attracting new clientele through sustainable sleep solutions. Learn how to leverage the growing demand for eco-friendly products to drive sales and cultivate a loyal customer base. Join us to explore innovative marketing techniques and practical tips for navigating the competitive landscape of organic bedding.
Showroom Exhibitors
Our exhibitors are experts in the furniture retailing industry and are here to help you streamline your businesses, drive more store traffic, and help you grow revenue. See the full list of exhibitors and their services below and be sure to stop by during market for market specials and to find out how they can help improve your business.
Full List Of Exhibitors To Come!
Exhibitors noted with an asterisk are offering Market Specials!
Financing
HFA Solution Partner – Progressive Leasing, LLC, is the largest and longest-tenured virtual lease-to-own provider in the United States. The company’s mission is to provide simple and affordable purchase options for credit-challenged consumers. Since the company’s founding in 1999, the NO CREDIT NEEDED lease-to-own option from Progressive Leasing has helped millions of customers with imperfect credit.
Rock Finance offers no-credit-check financing for your customers’ home furnishings purchases.
HFA Solution Partner – Acima is the only lease-to-own program that gives our 3,500+ retail partners the ability to choose between an on-site representative or a virtual approval platform. Plus, we deliver best-in-class service, seven days a week, so you can stay focused on your business and your customers.
HFA Solution Partner – Snap Finance helps furniture retailers reach their full sales potential by providing financing solutions for credit-challenged customers. Whether you’re in-store, online, or both, we have a secondary financing solution for your business.
HFA Solution Partner – American First Finance products and programs give customers more buying power. They have developed proprietary technology, bank and capital partnerships, infrastructure, and compliance standards which enable them to provide access to more financial service options.
HFA Solution Partner – Okinus is a fast and friendly lease-purchase program provider that offers instant approvals with no credit needed. We provide much-needed options to consumers who really need them. Our approvals help good people bring home what they want when they need it – with no embarrassment of rejection or long waits for approvals.
MARKET SPECIAL:
For every demo completed at LVMKT participants will be entered for a chance to take home AirPod Pro, Beats Fit Pro, or a gift card for $200.
Koalafi’s tech-powered payment plans are comprehensive and flexible, delivering more conversions at higher amounts.
HFA Solution Partner – Trekstone Financial offers the lowest credit card processing rates and top-of-the-line customer service.
HFA Solution Partner – Synchrony offers you access to exclusive HFA low everyday rates, monthly buy-down specials, and volume rebates! Their tailored credit card programs engage your customers where they shop: in-store, online, or via mobile.
MARKET SPECIAL:
Dealer Rate: 2.49% 12 Months WPDI
Promo Dates: Feb. 1-29, 2024
Final Funding Date: Apr. 30, 2024
Must stop by the booth and be an HFA member to qualify.
POINT-OF-SALE
PROFITsystems’ flagship product, RETAILvantage, is the #1 choice of furniture retailers. It provides the most comprehensive suite of retail furniture software for inventory management, point of sale, distribution management, accounting, business analytics, and customer relationship management in the industry. PROFITsystems has helped over 700 retailers improve productivity and increase profits.
HFA Solution Partner – Oracle | NetSuite is a software company that has developed an industry-leading cloud-based business management platform used by more than 34,000 fast-growing organizations across the globe. That platform consists of a suite of applications that help Retail companies run their business, analyze business performance in real-time and drive major efficiency gains and cost savings.
HFA Solution Partner – Furniture Wizard Furniture Wizard is a powerful and easy-to-use point-of-sale system that eliminates the tedious and time-consuming tasks associated with a store’s daily operations. From ordering to inventory to delivery and everything in between, this software streamlines every point on the sales journey. It makes everyday tasks like tagging the sales floor, resolving customer service issues, and keeping track of special orders a breeze.
HFA Solution Partner – STORIS’ fully integrated suite includes Point of Sale, Mobile POS, Customer Experience Management, eCommerce Solutions, Inventory Control, Supply Chain Management, Merchandising, Business Intelligence, Accounting, and more. Our dedication to product development and consistent leadership delivers a distinct competitive advantage to our furniture retaiers.
eRetail Systems offers a Point-of-Sale solution that allows your staff to process payments on the sales floor without leaving the customer unattended.
HFA Solution Partner – Myriad Software continues to lead software innovation for home furnishing retailers, providing solutions to hundreds of retailers across North America. Their mobile platform, PointCentric, introduces a comprehensive web-based, touch navigation software considered among the most advanced Retail Management Systems in the industry.
MARKETING/WEBSITES/CUSTOMER EXPERIENCE TECHNOLOGY
HFA Solution Partner – Esquire Advertising offers a hyper-targeted digital advertising service focused on identifying high-value consumers with unparalleled accuracy. Our proprietary technology eliminates fraud from digital advertising and provides 1:1 attribution reporting based on household addresses. Our unique Market Analytics Dashboard gives our partners the power to understand consumer behaviors and market trends in their stores and their competitors.
MARKET SPECIAL:
Get your first month free of Esquire’s new product, UnMasked, when you sign up at LV Market! Stop by to learn more.
HFA Solution Partner– Orbit Interactive provides direct access to Streaming TV, Pre-roll, YouTube, Social Media Ads, Geo-fence Technology, and even voice recognition technology that delivers ads based on recent conversations around smart speakers and smartphones.
MARKET SPECIAL:
Swing by our booth for a complimentary competitor and store traffic analysis, designed to boost your furniture store’s marketing and advertising.
3 Keys is a brand gifting and customer loyalty consultancy that helps brands and retailers boost engagement, traffic, and sales by creating turnkey gifting programs.
When you need to deliver a powerful, effective visual or audio message, ACA can make it happen. No project is too big or too small. Whether it’s TV and radio advertising, corporate or on-line videos, or even 3-D animation you need, ACA can get it done on time and within budget.
HFA Solution Partner – Renaissance is spearheading the furniture industry’s digital transformation via RenCommerce, our virtual business platform – a cloud-based ecosystem of digital tools and services designed to help you manage, market, and grow your business like never before.
MARKET SPECIAL:
Enter to win 1 FREE year POS with Renaissance, including set up fee Retailer needs to come visit us in the HFA resource center and see a demo of our POS system in order to enter the drawing
*does not include migration of data
Furniture.com helps your customers find retailers all in one place. They can find exactly what they need, in-store or online, and get inspiration on the latest trends & styles.
HFA Solution Partner – Podium helps businesses modernize the way they interact with customers along their buying journey by providing a suite of messaging tools to help drive scalable growth.
MARKET SPECIAL:
Visit Podium for a demo of our new products and enter to win a solo stove! Don’t forget HFA members get a special discount when you sign up!
Treackwell.ai (formerly DoorCounts) helps you connect to customers, get real-time sales results, and analyze your foot traffic on any device, from anywhere.
PRODUCTS/SERVICES/CONSULTING
SSI provides technology for retailers and manufacturers to track physical shopper-product engagements on EVERY mattress SKU, including time and duration, to know which marketing campaigns are driving traffic to your brand, including which merchandising and sales processes are converting into sales. This is referred to as 4M technology – to improve ROI in your Marketing, Merchandising, Management, and Margins. KNOW WHAT YOU DON’T KNOW about your Brick-and-Mortar (mattress) traffic.
ADL is the leading anti-hate organization in the world. Founded in 1913, its timeless mission is “to stop the defamation of the Jewish people and to secure justice and fair treatment to all.” Today, ADL continues to fight all forms of antisemitism and bias, using innovation and partnerships to drive impact. A global leader in combating antisemitism, countering extremism and battling bigotry wherever and whenever it happens, ADL works to protect democracy and ensure a just and inclusive society for all.
Offer your customers amazing trips and vacation packages as part of any store promotion.
HFA has been serving the home furnishings industry for over 100 years. Its members can access tools and resources to help you and your company thrive. Join us for networking events, education opportunities, business solutions, business savings, and advocacy. As how we can be of service to you!
HFA Sales Academy offers a plan for success for every sales associate in the furniture industry. Our formula is designed to get your furniture into more homes! HFA Sales Academy offers the most extensive furniture sales training curriculum on the web today. You simply can’t afford NOT to have it! Our digital courses are easily accessible 24/7 via our online sales learning platform and have been specifically designed for the furniture industry.
The Mattress Recycling Council (MRC) is a nonprofit organization formed by the mattress industry to operate recycling programs in states that have passed mattress recycling laws.
Service Lamp Corporation has been a family-owned and operated lighting distributor since 1976. Service Lamp is large enough to service national accounts but maintains a personal level of service for even the smallest account. At Service Lamp, the Accent is on Service.
HFA Solution Partner – Profitability Consulting Group is a full-service consultancy focusing exclusively on helping retailers in the home furnishings industry. We have worked with approximately 800 stores over the last 20 years showing retailers how to make dramatic improvements in profitability, cash flow, sales growth, and quality of life. Our clients include Top 100 retailers as well as small individual stores.
MARKET SPECIAL:
20% off a comprehensive profitability analysis booked at market.
American Homestead Furniture (AHF) is a family-owned home furnishings manufacturer with over ten years of experience bringing quality furniture to market at the best prices.
Our program offers a range of benefits tailored to the unique needs of interior designers, providing professionals in the home space with discounts and services that make their jobs easier, more convenient, and less expensive.
IHFRA is the association for furniture representatives and works with retail businesses and other associations, such as the Home Furnishings Association, for the betterment of the home furnishings industry.
PerformNOW’s Complete CRM is your one-stop shop for managing business interactions with customers, clients, and sales prospects. This starts with robust contact records which have the ability to record any custom data about your contacts, extending out to lead scoring, workflows, and other essential features that will assist the entire team in targeting the appropriate contacts at the right time.
MARKET SPECIAL:
Customer eXperience Management & Workflow Management Software – $1000 Off. Performance Groups (Sales and Operations Managers Groups): Initiation fee waived.
INSURANCE/WARRANTIES/PROTECTION
HFA Healthcare Solutions is designed exclusively for members of the Home Furnishings Association to provide owner-operators and employees peace of mind for the customized healthcare plans they deserve while saving money.
Guardsman Offers quality protection plans, streamlined claims submission, and the best customer service professionals in the business.
MARKET SPECIAL:
10% off the new Bamboo and Ice Mattress protectors. Special $1200 pricing on large cabinet display fully loaded with Guardsman products.
HFA Solution Partner– Montage Furniture Services is a provider of furniture protection plans delivered via traditional pooled risk programs, self-insured programs, and captive / reinsurance programs. Montage also provides customized and privatized, outsourced post-delivery customer service delivered via the manufacturer warranty, a furniture dealer accommodation, or paid for directly by the consumer.
WAREHOUSE/LOGISTICS
HFA Solution Partner – Service Technologies’ Service Hub software platform puts warranty claims management, delivery management, vendor chargebacks, parts ordering, scheduling/routing, service transparency, and increased customer communications into one single solution for furniture retailers.
DispatchTrack’s delivery platform is designed to help retailers optimize routes, track their deliveries from a single dashboard, gain real-time visibility, and cut carbon emissions. Fast deployment, constant cloud-based updates, and end-to-end functionality give you the tools to optimize the last mile and exceed customers’ expectations.
Check out photos from LAST MARKET!
