These are unprecedented times for everyone, and specifically our industry. The customer journey is a bumpy one, thanks to COVID, and it will be quite a while before it smooths out. We have been asked by HFA members, small and large, how the association can directly speak to customers to
Throughout the supply chain crisis created by the COVID-19 pandemic, HFA’s Government Relations Action Team has been working diligently with our lobbyist in Washington to put forward all the concerns affecting every furniture retailer’s livelihood. The broken supply chain, with its systemic cost increases, is slowing the recovery of our
Q4 momentum driving positive 2021 Outlook The crazy year that was 2020 ended strongly for home furnishing retailers, according to our new HFA/Piper Sandler survey. After easing off a little in November, strong sales in December fueled Q4, which was up 16% year over year even with a continued lack
The second-look finance company provides retailers with more opportunities to help shoppers complete a purchase Fortiva Retail Credit knows what the power of saying “YES!” can do – not just for the consumer, but the retailer, too. When shoppers use Fortiva to establish financing in your store, they’re more likely to return for a second
Imagine facing a crisis when you badly need cash to keep your business afloat. It might be a pandemic that prompts your governor to order you to close your doors for six weeks or two months. Has that happened to anyone this year? It would be a game-changer to have
Orders for residential furniture revved up in June, industry accounting and consulting firm Smith Leonard reports. The High Point, N.C., firm’s survey of manufacturers and distributors found a 30 percent increase in orders over June 2019. That followed an 8 percent dip in May. Year-to-date, new orders were still down
Here’s what Ron Cooper loves to hear a client say after a PMP sales event: “Ron, I just finished the analysis of my financials, and it cost me nothing to have you here.” “That’s really the bottom line,” says Cooper, vice president for sales and marketing for PMP Sales, a
Furniture retailers wear lots of hats – from supply chain manager to merchandiser to designer to salesperson. Having a reliable, simple-to-use point-of-sale system can help. But with so many options and price points, selecting the right POS for your unique needs can be a challenge. That’s where Furniture Wizard can
The Home Furnishings Association announced an exclusive partnership this week with investment bank Piper Sandler to release the industry’s first research report for furniture retailers. The Piper Sandler/Home Furnishings Association Furniture Retailer Survey will report insight and trends from furniture retailers across the country. The survey, released Wednesday, is the
Digital vendor management company provides furniture retailers with affordable insight and strategy to grow their business Roseville, CA – With consumers increasingly starting their shopping journey online, furniture retailers’ websites have become their new front doors. That’s where Phelps Digital can help retailers grow their business — online and in
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
The home furnishings industry faces significant challenges rooted in the global trade landscape. As American retailers and importers honor stringent
How to spot consultative salespeople who listen, build trust, and follow through — before they ever set foot on your
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
Most furniture store owners spend decades building their businesses, cultivating vendor relationships, earning lenders’ trust, and developing a loyal customer
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
