These are unprecedented times for everyone, and specifically our industry. The customer journey is a bumpy one, thanks to COVID, and it will be quite a while before it smooths out. We have been asked by HFA members, small and large, how the association can directly speak to customers to
Throughout the supply chain crisis created by the COVID-19 pandemic, HFA’s Government Relations Action Team has been working diligently with our lobbyist in Washington to put forward all the concerns affecting every furniture retailer’s livelihood. The broken supply chain, with its systemic cost increases, is slowing the recovery of our
Q4 momentum driving positive 2021 Outlook The crazy year that was 2020 ended strongly for home furnishing retailers, according to our new HFA/Piper Sandler survey. After easing off a little in November, strong sales in December fueled Q4, which was up 16% year over year even with a continued lack
The second-look finance company provides retailers with more opportunities to help shoppers complete a purchase Fortiva Retail Credit knows what the power of saying “YES!” can do – not just for the consumer, but the retailer, too. When shoppers use Fortiva to establish financing in your store, they’re more likely to return for a second
Imagine facing a crisis when you badly need cash to keep your business afloat. It might be a pandemic that prompts your governor to order you to close your doors for six weeks or two months. Has that happened to anyone this year? It would be a game-changer to have
Orders for residential furniture revved up in June, industry accounting and consulting firm Smith Leonard reports. The High Point, N.C., firm’s survey of manufacturers and distributors found a 30 percent increase in orders over June 2019. That followed an 8 percent dip in May. Year-to-date, new orders were still down
Here’s what Ron Cooper loves to hear a client say after a PMP sales event: “Ron, I just finished the analysis of my financials, and it cost me nothing to have you here.” “That’s really the bottom line,” says Cooper, vice president for sales and marketing for PMP Sales, a
Furniture retailers wear lots of hats – from supply chain manager to merchandiser to designer to salesperson. Having a reliable, simple-to-use point-of-sale system can help. But with so many options and price points, selecting the right POS for your unique needs can be a challenge. That’s where Furniture Wizard can
The Home Furnishings Association announced an exclusive partnership this week with investment bank Piper Sandler to release the industry’s first research report for furniture retailers. The Piper Sandler/Home Furnishings Association Furniture Retailer Survey will report insight and trends from furniture retailers across the country. The survey, released Wednesday, is the
Digital vendor management company provides furniture retailers with affordable insight and strategy to grow their business Roseville, CA – With consumers increasingly starting their shopping journey online, furniture retailers’ websites have become their new front doors. That’s where Phelps Digital can help retailers grow their business — online and in
It’s 9:47 on a Tuesday night. The kids are finally asleep, and a woman who sat on your sofa last
How to structure rewards that align with measurable outcomes — from sales to delivery accuracy to customer satisfaction. When you’re
What if the biggest threat to revenue isn’t the customer who walks away? What if it’s the customer who stays?
The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2027 HFA Pillar Awards.
For decades, home furnishings retail has relied on a familiar merchandising formula: create a beautiful room, put the furniture in
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
