Announcements

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Doug Clark
Here’s why your furniture business is essential

Home Furnishings Association members sell many products that are essential to customers’ daily lives and needs. That has never been more true than now when so many Americans must remain at home. Yet, all businesses face a bewildering assortment of stay-at-home directives. While there are exceptions for “essential businesses,” definitions

Weatherby's Furniture in Bakersfield, Calif., is closing its doors after 98 years in business. Owners Robert and Trish Weathersby are having a retirement sale.
Robert Bell
Retailers have options for upcoming rent or lease payments

HFA member Tony Vera closed his doors last week, let go of all his employees but family and is relying on website sales to keep Mega Furniture his store in North Miami Beach, Fla., open. But for how long? As store traffic — and sales — dwindle, retailers like Vera

Man looking at graphic
Robert Bell
JRM brings decades of retail experience to your business

Hang around the furniture retail industry long enough, like Joe Milevsky and his staff at JRM Sales & Management, and you’re bound to see everything – the good, the bad and the, well, you know. Like the retailer who invests in his business every day but has no clue how

Former BDi Furniture President Lorri Kelley will speak at the HFAs Resource Center about at Las Vegas market about finding your employees hidden strengths.
Robert Bell
Las Vegas seminar: Unearthing your employees’ hidden strengths

There’s little room for error in today’s tug of war between online giants and brick-and-mortar furniture retailers. The latter need to be at the top of their game, leveraging the unique, but often hidden strengths that each employee possesses to gain a competitive advantage. Unfortunately, Lorri Kelley, former president of

Photo of Las Vegas Market Building B
Doug Clark
Las Vegas seminar: Gefen panel looks at influencers

If you sell children’s furniture, would you like a respected member of a local mothers’ group to recommend your products? Of course. She could influence the buying decisions of many other parents. Or, maybe the high school football coach would talk up the comfort and therapeutic value of the massage

Photo shows Laura Khoury
Doug Clark
Las Vegas seminar: Speaker to focus on boosting customer lifetime value

It’s great when an advertising campaign brings new customers into your store. But which customers represent the greatest value over the long run? “Your customers aren’t just worth the amount of money they spend on your business today. They have future value, if you’re able to retain them.” That is

Photo of an Award
Doug Clark
HFA names award winners: Howell, Brakenridge, Crowley, Bright

Howell Furniture, Brakenridge Furniture, Greg Crowley of Crowley Furniture & Mattress and Joe Bright of Dunk & Bright Furniture have won the Home Furnishings Association’s top awards for 2019. Each award was being presented in the recipient’s flagship store, beginning January 6. Howell Furniture, based in Beaumont, Texas, is the

CEO Summit host committee
Doug Clark
HFA’s CEO Summit launches retailer action

The Home Furnishings Association’s inaugural CEO Summit concluded today with participants focused on action. Next steps will happen before the second annual gathering in October 2020. The event, which began Sunday evening, convened 50 of the nation’s top furniture retailers for discussions and networking in Pebble Beach, Calif. They set

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