Finance


Riskified, one of HFA’s newest members, empowers businesses to realize the full eCommerce potential by making it safe, accessible, and frictionless. The world’s largest brands trust us to increase revenue, manage risk, maximize fraud prevention, and improve customer interactions. Leading With Customer Centricity in a Digital-First World Customer centricity has

Despite last year’s global challenges, the furniture industry rebounded in 2020 as people spruced up their spaces and renovated multiple rooms within their homes. Although financing played a significant role in this success, one thing that also increased – primary credit declines. Turning customers away is never the desired outcome,

Not all lease-to-own programs are alike. American First Finance, a Home Furnishings Association Solution Partner, proves this every day to furniture retailers. [See what American First Finance offers to HFA Members] AFF got its start in 2013 after founder Doug Rippel spent six months working in an Ashley store in

The coronavirus pandemic and the ensuing shutdown of stores will have a direct impact on every furniture retailer’s bottom line this year. It will also affect how they manage their businesses moving into 2021. At a recent Home Furnishings Association COVID-19 live webinar, HFA members Peter Theran and Bobby Watson

It’s not a pretty picture to imagine, but let’s face it: There’s very little pretty about our current economy. So forgive Mitchell Stiles when he explains the best way for furniture retailers to reduce their cash-burn rate during this economic shutdown. “It’s like having 10 people in a lifeboat, and

Tidewater Finance Company follows a simple creed: “We believe in giving flexibility to our dealers to do what’s best for their customers and what keeps their customers happy,” said George H. White III, national sales manager. Tidewater is a secondary financing company that offers prime-financing features, such as 12 months

Not every customer qualifies for prime financing. But those who are close to qualifying still can afford to make significant purchases if given the chance. Furniture retailers shouldn’t let them leave the store disappointed. “Genesis Credit offers second-look financing for furniture purchases by providing near-prime customers with prime-like financing customer
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