The residents of Altus, Okla., expect big-city service from their retailers. Every day Charlene Firth and H&H Furniture deliver. Some people are born into the home furnishings business. Some find their way in through marriage. Still others start out at the bottom and slowly work their way up to signing
The Sofa Store: To stand out, keep it simple. Good branding communicates what you stand for as a business. That branding can be communicated verbally or visually. Retail designer Martin Roberts’ series on logo design’s he’s helped recreate for home furnishings retailers ends this week with The Sofa Store in
Steve Kidder is always on the move and has no intention of slowing down It is snowing in Vermont and Steve Kidder is sitting in his office, which looks a lot like a Ford F150 pickup truck, ready to start his day. It’s barely 9 a.m. and already Kidder has
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
What if the biggest threat to revenue isn’t the customer who walks away? What if it’s the customer who stays?
In an industry defined by change, competition, and evolving consumer expectations, few retailers manage to honor their history while boldly
Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers,
The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2027 HFA Pillar Awards.
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
The competition for talent, from sales floor to delivery to leadership, keeps intensifying, and the retailers winning it are thinking beyond compensation. Join the Home
