The residents of Altus, Okla., expect big-city service from their retailers. Every day Charlene Firth and H&H Furniture deliver. Some people are born into the home furnishings business. Some find their way in through marriage. Still others start out at the bottom and slowly work their way up to signing
The Sofa Store: To stand out, keep it simple. Good branding communicates what you stand for as a business. That branding can be communicated verbally or visually. Retail designer Martin Roberts’ series on logo design’s he’s helped recreate for home furnishings retailers ends this week with The Sofa Store in
Steve Kidder is always on the move and has no intention of slowing down It is snowing in Vermont and Steve Kidder is sitting in his office, which looks a lot like a Ford F150 pickup truck, ready to start his day. It’s barely 9 a.m. and already Kidder has
The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2027 HFA Pillar Awards.
How to spot consultative salespeople who listen, build trust, and follow through — before they ever set foot on your
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many
The home furnishings industry faces significant challenges rooted in the global trade landscape. As American retailers and importers honor stringent
In the recruitment and executive search world, we often hear requests for the “Purple Squirrel,” that so-called mythical candidate who
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
