Webinars

Webinars are powerful. They speak to the heart of our fast-paced and steadily increasing business world's main need: "get it done now and move on to the next task." The HFA provides a library of webinars to help you and your employees become better retailers.

• COVID-19 Has Changed The Way Customers Shop. Are You Ready For That Change?

  Topic: Advertising & Marketing

  The customer journey has been slowly evolving for years. The coronavirus pandemic only accelerated its pace. In this HFA COVID-19 webinar, City Furniture President Keith Koenig will talk about what…

  Keith Koenig

  President, City Furniture

  Watch Now

• Supply Chain and eCommerce: A Discussion With Todd Wanek

  Topic: Leadership & Management

  Never have our supply chains been tested as they have been during this coronavirus pandemic. Never will e-commerce be more important. What will the coming weeks and months look like…

  Todd Wanek

  CEO, Ashley Furniture Industries

  Watch Now

• The Paycheck Protection Program: Make sure your loan is forgiven

  Topic: Leadership & Management

  The Paycheck Protection Program is the primary relief and recovery initiative for small businesses during the coronavirus crisis. Bank loans backed by the Small Business Administration will be forgiven IF…

  Chris Andresen

  Vice President, Dutko Government Relations

  Watch Now

• Maximize Cash Flow – During And After The Crisis

  Topic: Operations & Warehousing

  Join David McMahon as he explores techniques and ideas to maximize cash flow in this challenging time. He will summarize ways in which businesses can: Conserve cash at the current…

  David McMahon

  Owner, PerformNOW

  Watch Now

• Harnessing the Power of Customer Touchpoints: How to Win The Shopping Journey

  Topic: Advertising & Marketing

  These days, consumers take many different routes to purchase. A successful retailer can meet them on any path. Ken Widger will explain how the shopping journey has evolved and disclose…

  Ken Widger

  Digital Marketing Program Manager, MicroD

  Watch Now

• Preparing for the Recovery: Insights from Industry Analyst Jerry Epperson

  Topic: Management

  Everyone is trying to figure out what the “new normal” will look like when your stores reopen. What will recovery look like to you and your customers? What product categories…

  Jerry Epperson

  Founder and Managing Director, Mann, Armistead & Epperson

  Watch Now

• Utilizing the Furniture Retail Merchandising Matrix to Grow Sales

  Topic: Merchandising and Store Design

  Is it time to rethink your showroom? It takes more than just updating displays and traffic flow. Internationally known store designer Martin Roberts will walk you through the Merchandising Matrix…

  Martin Roberts

  Owner, Martin Roberts Design

  Watch Now

• Take Advantage of the Lockdown and Improve Your Business for When it Reopens

  Topic: Management

  Your store won't be closed by the COVID-19 crisis forever. The time to plan for when you can fully reopen is now. Are you prepared for the new "normal" when…

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• How Retailers Manage Their Cash Burn Rate

  Topic: Business Financials

  Your store is closed or there's little to no cash coming in, but you still have bills, loans and lease payments due. Retailers who aren't aware of their cash burn…

  Mitchell Stiles

  Vice President of Retail Operations, Credit Underwriting, & AR Management, W. S. Badcock Corp

  Watch Now

• 2020 Stimulus Package: How Business Owners Can Access Relief Funds Now

  Topic: Leadership & Management

  President Trump will sign into law today an historic, $2 trillion stimulus package, setting up a much-needed jolt to an economy reeling from the coronavirus pandemic. The bill includes almost…

  Chris Andresen

  Vice President, Dutko Government Relations

  Watch Now