The Home Furnishings Association (HFA) has announced that Peter Theran will be its next Chief Executive Officer effective September 1, 2025. As he transitions from his role as President of Top 100 furniture retailer Boston Interiors, Peter Theran brings more than two decades of executive leadership across respected names in
The Home Furnishings Association (HFA) is excited to announce its 2025 Slate of Officers and the addition of six new board members. These industry leaders will bring fresh perspectives and expertise to the board of directors as the HFA continues its commitment to advancing the home furnishings industry and supporting
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
The Home Furnishings Association (HFA) is aware that many retailers have been following the recent news regarding Costco’s tariff lawsuit,
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
