Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably nervous. A shopper discovers a sectional they love, tests the comfort, scrolls through images online, and then pauses with the same questions we hear again and again: Will this really
Retailers are (rightly) investing in immersive 3D experiences to inspire and convert today’s mobile-first shoppers. Whether a beautifully rendered kitchen design or a fully customized living room, the right tools build confidence and help customers visualize their future space. But, too often, what starts as a “wow” moment online, or
Data was supposed to make decisions easier. So why do your dashboards seem to show you more ways to stay confused? If you’re a furniture retailer, you’re likely swimming in data—web traffic reports, CRM systems, sales figures, customer feedback, etc. Yet, instead of providing clarity, too much data leads to
Home is where the heart is—and it’s as unique as the people who live in it. From functional minimalism to bold design statements, interior design, home décor, and organization reflect personal tastes and lifestyles, driving growth in these sectors globally and in the US. North America alone accounts for $60
According to a 2024 survey, 86% of consumers start their research online. This statistic highlights the importance of providing furniture companies with a seamless and engaging digital experience. Shoppers today expect more than just attractive furniture—they want inspiration, customization, and convenience throughout their buying journey. Meeting these expectations isn’t without
Are stores still important? The resounding answer is yes, but they are more effective when supported with in-store and online digital experiences. Buying furniture has evolved into a multifaceted experience that seamlessly integrates digital and physical elements. The recently released 3D Cloud Furniture Shopping Trends Study 2024 delves into these
As 2025 winds down, the home furnishings retail industry continues to monitor significant developments around the IEEPA (International Emergency Economic
HFA Monitoring Impact and Gathering Intel Details are beginning to be released of the recent White House announcements of planned
If you’re in furniture retail or manufacturing, chances are you’re sitting on an incredibly valuable marketing asset — and don’t
For many independent furniture retailers, succession planning is more complex than expected. The next generation often chooses different careers; employees
The second National Furniture Safety Week is underway, with nearly 200 home furnishings companies participating. Furniture Safety Week aims to
Immersive Retail: Inspiring Customers with 3D, AR & VR Today’s most successful furniture retailers aren’t replacing personal service with technology, they’re using it to
Merchandising Trends: Creating Inspiring Retail Spaces that Drive Sales Your showroom is more than just a display—it’s your most powerful sales tool. Join us
Today’s most successful furniture retailers aren’t replacing personal service with technology, they’re using it to elevate it. Join us for
MEMBER-ONLY DISCUSSION: Customer Experience Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
