eCommerce has become essential for home furnishing businesses to reach and engage with customers. However, despite the convenience and accessibility of online shopping for customers and retailers, eCommerce cart abandonment is a significant challenge. Online shopping carts’ average cart abandonment rate is a whopping 70%, signaling a need for
I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer
The Home Furnishings Association (HFA) is closely following the latest developments surrounding the ongoing Supreme Court hearings on the legality
As 2025 winds down, the home furnishings retail industry continues to monitor significant developments around the IEEPA (International Emergency Economic
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
