The American Home Furnishings Hall of Fame Foundation, Inc., has announced the prestigious 2024 Paul Broyhill Future Leaders Award recipients. Among them is Shannon Williams, incoming Chief Executive Officer of the Home Furnishings Association (HFA). Williams, a dynamic and innovative executive, has been selected for outstanding leadership, personal growth, and
Many home furnishings retailers are closely watching the possibility of tariff refunds following recent court rulings on IEEPA tariffs. For
In furniture retail, most sales are lost to the power of uncertainty, and this uncertainty often centers around affordability and
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
Winning the hearts and loyalty of customers takes more than just offering attractive products or competitive pricing. It demands a
Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
